We have worked with many SAP Commerce Cloud (Hybris) clients over the years who have had success using Adaptive Search to address relevancy issues and perform merchandising but felt limited, particularly considering Adaptive Search is very focused on category results. To increase conversion rates, enhance order values and provide the experiences today’s shoppers demand online retailers need more capabilities to effectively run a merchandised ecommerce site.
For example merchandising search terms, or the combination of a search term and a category, is often needed to provide the perfect mix of products for the shopper’s intent. Promoting products or brands, creating customized collections of products of any size, displaying promotional banners and personalizing search results should be supported for any context. There should be no limitation on using any of these features singularly or simultaneously.
FindTuner’s extensive human-touch and automation features enable online retailers to easily meet objectives like these while working seamlessly with SAP Commerce and Solr.
FindTuner is a search merchandising solution that works with SAP Commerce and SAP Commerce Cloud. Whether you want to boost a few products, precisely position products in the most valuable positions, curate the perfect search experience for a marketing campaign or target segments to maximize conversion, FindTuner has all the tools to make you successful. In addition to precise merchandiser controls, FindTuner’s AutoTune feature leverages machine learning models to automatically tune relevancy by continuously learning from shopper’s behavior, purchase history and buying patterns to deliver the best results with no manual effort. FindTuner enables online retailers to synchronize merchandising and marketing strategies in real time, highlight and elevate contextually relevant facets and navigation elements and provide meaningful marketing messages to raise awareness of important products, brands and offers. FindTuner is truly a best-of-breed search merchandising system.
Why use FindTuner when I have Adaptive Search?
Using FindTuner provides many capabilities beyond Adaptive Search in the areas of merchandiser control and automation using machine learning, entity extraction and other techniques. It’s important to note upfront that Adaptive Search and FindTuner are not mutually exclusive — FindTuner’s integration with SAP Commerce was designed to ensure the two work in concert and any configuration that is performed in Adaptive Search is completely respected by FindTuner. FindTuner capabilities include merchandising search terms, targeting shoppers as broadly or precisely as needed, performing relevancy tuning by choosing search fields and their associated weights, and carrying out multiple merchandising actions simultaneously. FindTuner provides curated and automated query rewriting which is very useful for long-tail queries, multi-word synonyms, automatic spell corrections, and many other use cases.
FindTuner Integration with SAP Commerce
FindTuner is integrated with SAP Commerce via our FindTuner for SAP Commerce Extension. The extension is the glue that brings the storefront and the FindTuner Merchandising Server together by routing queries to the Merchandising Server which communicates with Solr and applies merchandising strategies and machine learning models to the results. Installing the Extension makes search better immediately. Installation of the extension is very simple and is all that is required to enable FindTuner’s search merchandising features. FindTuner easily scales to any size product collection and shopper traffic. FindTuner is architected to seamlessly handle multiple storefronts with unique product catalogs.
How to Learn More
If you are looking to elevate your search merchandising capabilities in SAP Commerce we’d appreciate the opportunity to speak with you and provide a demo. More information can be found on the SAP Commerce merchandising page on findtuner.com. Also, please check out our expert SAP Commerce Solr tuning services on innoventsolutions.com.
