eCommerce Analytics

In order to make informed decisions, you need insight and visibility as a shopper makes the journey to becoming a customer. Web analytics, CRM and ERP databases and unstructured data from sources such as social media provide the foundation for successful online businesses. Drawing upon on our many years of delivering analytics and data management solutions, we work with you to establish customer data quality and completeness and establish a trustworthy environment to ensure decisions are made effectively.

With the goal of improving the customer experience, Innovent Solutions provides the strategy, services and know-how that provides our clients with confidence in their data and the ability to analyze and draw insights. Our analytics services are designed to eliminate uncertainty and ensure you have the visibility you need to be successful.  In addition, our services and solutions serve as the underpinnings of our personalization and recommendations services providing the ability to identify and target customer segments and deliver the right content based on things such as campaign, shopper behavior and loyalty.

We help connect and synchronize customer, product, and purchase history data so that you can understand your customer through the full lifecycle. We can unlock your existing transactional, behavioral and catalog data and blend it with other data sources to build a strategy that aligns with your goals.

Please Contact us today to see how we can help you.